The executive space is the place where communication takes values of excellence and Premiere is a project that presents the desk as space organizational centre. American Noce Canaletto and hard leather handicraft not only convey a strong materiality feeling but have been selected because its own "temperature" –very similar to the one of our hands– represents a further element able to create a positive channel of communication among people. Premiere interprets the values of craftsmanship to go beyond the simple symbolism and to contribute to create a place where relationships and dialogue are promoted; solid wood, processed using traditional forms, and the real leather "Pieno Fiore", transfer energy and positivity to people who live in these spaces.